Marketing and Positioning a Security-holder Service Company

The marketing plan identified key messages and themes, which were used to develop the branding campaign and new collateral material

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Marketing and Positioning a Security-holder Service Company

Morrow & Co., Inc., world leader in security-holder services with unmatched experience in the industry. Provides leading-edge strategies and solid tactical implementation. Morrow is the advisor of choice for more than 600 publicly traded companies, mutual funds, and others looking to reach and influence shareholders.

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Results

First Experience Communications was hired to help improve sales and existing client relationships through a proactive marketing strategy. Our focus group research identified key messages and themes, which we used to develop the branding campaign and new collateral material. By positioning the company’s value line and high success rate for predicting outcomes, we were able to define how Morrow wanted to be perceived by its most important stakeholders.

 

The Work

Marketing Collateral Material

http://www.morrowco.com/index.htm