Mission Statement

Tall Timbers Marketing promotes the products, services, and best interests of our clients and community to their audiences, through leadership in the field of professional communications and by exemplary quality, creativity, service and integrity.

Overview

Tall Timbers Marketing was created and incorporated in February 1983, by Ira W. Yellen, as an agency that would assist profit and non-profit organizations in fulfilling their communication and marketing needs. The company was founded on the principle that good interpersonal communications is the key to lasting client/business relationships. Our commitment is to help fulfill business and marketing business goals and objectives. Our specialties – niche marketing, brand development and implementation – are tied to an organization’s goal of marketing and promoting its products or services. Our approach integrates institutional goals with stakeholder perception and needs via a strategic marketing communications process.

Values

We are a full-service integrated marketing communications firm. We counsel clients in creating and implementing marketing plans based upon their business goals.

Our marketing capability is based upon our capacity to create programs supported by marketing objectives, strategies and plans. These programs are then implemented and coordinated, using a comprehensive range of services to produce the support needed to achieve maximum results.
Our team has a broad range of experience in all areas of marketing, advertising, public relations and related fields with emphasis on business, industrial, educational/non-profit, and high-tech products/services.
Our clients include companies and organizations that are leaders in their field. Although we help clients market a wide range of products and services, our primary focus involves products/services marketed to end-users through distribution channels, direct-sell, and other delivery channels.

Integrated Marketing Communications Strategy

Our clients choose Tall Timbers Marketing because they trust us, and they rely on our 35+ years of knowledge and counsel in these core areas – business-to-business and institutions – to help them address critical communication and marketing challenges. We subscribe to an Integrated Marketing Communications approach by using the following tools: advertising, public relations, direct marketing, digital, and market research.

Our approach evolves by determining what motivates distinct audiences to use a product or service. This strategy is based upon:

Analyzing issues and policies that affect stakeholders,
Identifying vulnerabilities that may threaten a good name,
Managing day-to-day communications to the various internal or external audiences,
Recommending ways to build positive reputations,
Working with clients to implement communications strategies and tactics that take advantage of opportunities or to solve problems,
Developing training programs to facilitate the flow of information, and by
Evaluating communications programs and suggesting ways to improve future effectiveness.

We practice a distinct and tested communication strategy by:

Understanding the sequential effects which motivate people to purchase our clients’ products and services:
- Awareness
- Understanding
- Attitude and
- Behavior modification
Taking the psychological and emotional characteristics of customers into account
Using the language of targeted audiences by creating effective value messages
Finding and working with partners who subscribe to your organization’s philosophy and who become trustworthy messengers.

iwyellen@talltimbersmarketing.com

860-205-9133