Promoting a Fortune 500 Company’s Recruitment and Training Initiatives

Finally, we created and continue to maintain two of ADVO’s most effective newsletters—the ADVOCATE and Reunion. The ADVOCATE, distributed nation-wide to the company’s 5,000 associates (production workers to senior-level managers), communicates important customer focus and continuous improvement/TQM themes. Reunion, delivered to ADVO associates and customers, vendors, legislative and postal officials, conveys information and garners support for the company’s successful America’s Looking For Its Missing Children public service program.

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Results

The award-winning “Our Strength Is In Our People” recruitment brochure has successfully fulfilled ADVO’s objectives and become one of the company’s most important internal and external documents—positioning ADVO effectively against competitors and providing a consistent image throughout company offices nationwide. ADVO 101’s new format and revised editorial content reduced ADVO’s training costs by eliminating the need for supplemental publications and reprints. And, both newsletters have earned external and internal notoriety—the ADVOCATE received an 81% satisfaction rating among associates surveyed and Reunion doubled its readership among external audiences in only two years.