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Marketing Workshop to Home Healthcare Agencies Gets High Grades

Growing Your Home Health Care Business in a Competitive Market Workshop sponsored by the Connecticut Association for Homecare & Hospice a Success

Presented by Ira Yellen, President/CEO

Twenty-five owners, managers and marketing directors attended this workshop. It focused on the  importance for homecare agencies to embrace the challenges and seize the opportunities that generates more (private payer) patients, sustain a healthy referral network and to create a focused market plan to maximize profits and boost productivity.

Here is their letter —

Thank you so much for generously presenting at the program entitled “Growing Your Home Health Care Business in a Competitive Market” for the Connecticut Association for Home Care & Hospice on March 3, 2011… The audience felt that this was an excellent workshop that was both interesting and beneficial.  They particularly enjoyed the exercises and the interaction among the groups. It was a pleasure working with you on this program.  I look forward to working with you again on future educational programs for CAHCH and I would like to plan something for the fall.

Thanks again.
Sarah McGovern
Director of Education & Member Service

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